Empty Doorway has an excellent post on Lakoff's Moral Politics. I remember reading a similar article (probably by Lakoff) not long ago, about how conservatives are winning the popular vote in the US because of their "framing" skills. They frame an issue in such a way that it appeals to certain moral values of the people, who then ignore the fact that Bush et al are a bunch of rich pricks out to exploit them. The suggestion is that Democrats need to start playing the values game themselves - make more of an effort to show how liberal policies are grounded in shared moral values.
That is all well and good, but one shouldn't overlook the power of blunt facts. There are many polls showing how uninformed most Americans are on important (especially economic) issues. So it's surely worthwhile to bring the real statistics (condensed into easily digestable chunks) to the public's attention. It's just absurd that so many people are voting against their own interests, without even realising it.
What's going on here? [Really, I'm curious, I'm not in the US so I don't know the details.] Are the Democrats not bringing these facts to people's attention? Or are the people just not listening? If the latter, then perhaps Lakoff's moral propaganda approach really is all that can be done. But when the truth is on our side, surely something more could be done to make use of it!?
Update: The Enlightenment Project is more pessimistic: "in American "values" doesn't mean moral convictions--it means constraint, promoted through coercion and backed by punitive policies."